Notion Pictures

Box Office | Video Samples

Corning Museum of Glass (“Go Fish”)
For CMoG, we’ve produced a series of television commercials that have had a direct and positive impact on attendance at the Museum. This series of commercials helped brand the museum as family-friendly, which was remarkably successful in helping to drive attendance up. Notion Pictures provided production services including casting, directing, Super 16mm film shooting and editing.
Agency: Smith Marketing Services, LLC

Rockwell Museum of Western Art (“Where the West Comes to Life”)
As with Corning Museum of Glass, we were hired to help create a commercial that would convey a sense of fun and excitement about the museum. Rather than portraying the museum as a place for passive interaction, our directive was to “bring the West to life.” We achieved this through casting a wonderfully expressive actor to portray a museum visitor, directing and shooting the commercial in such a way that helped to breathe life into inanimate objects, editing the commercial with sound effects and a western music track that resulted in a more dynamic impression of the museum and its contents.
Agency: Smith Marketing Services, LLC

New York State Fair (Television Commercials for 2004 State Fair)
With our creative business partner, iMed Design, we co-produced a series of television commercials to promote the 2004 New York State Fair. The advertising agency had developed a “Planet Fair” theme for which we needed to create an appropriate “outer space” environment. We cast the on-camera and voice-over talent, rented a gymnastics center to give us enough room to fly the kids on a special aerial harness and edited the commercial with sound effects and music. iMed Design was responsible for designing and incorporating space-themed animation elements into the “Planet Fair” environment, bringing the production full circle.
Agency: Latorra, Paul & McCann

Raymour & Flanigan (Television Commercials: “Red Tag/United Nations, “Father Time”. . . and many others)
Our client, Raymour & Flanigan Furniture, consistently brings us unique and challenging commercial assignments. For the “Red Tag/United Nations” commercials, we needed to translate the words “Red Tag Sale” into 12 different languages and find female on-camera talent to represent each of the 12 different nationalities. We also needed to outfit each of the talent in costumes evocative of their particular nationality. This commercial utilized client-provided background images and incorporated graphic treatments to create the illusion of worldwide locations. Creative business partner iMed Design provided all compositing and special effects while Notion Pictures provided all other post-production services.

Community at Sunset Wood (“Skater”)
We were asked to cast a feisty senior female and a stunt double to portray her as a skilled in-line skater. In addition to casting services, we provided production services including shooting, directing and all post-production. Unique to this commercial was the use of a 30’ jib arm which was used in the opening sequence for dramatic effect.
Agency: Carpenter & Damsky

CLIENT: FAXTON-ST. LUKE’S HEALTHCARE
PROJECT: REHAB
This is one of a series of commercials in a campaign which were shot in hi-definition and posted at Notion Pictures. Working closely with both the client and the advertising agency, the spots were designed to have a consistent look with all other Faxton-St. Luke’s materials.

Agency: Romanelli Advertising and Design

CLIENT: INNOVISION FILM AND VIDEO
PROJECT: The Legend of 44
Notion Pictures provided post-production and design services for the opening of this documentary which featured Syracuse University football legends who wore the
number 44.

CLIENT: HELUVA GOOD
PROJECT: How Good Is That? Television Commercial Campaign
iMed Design partnered with Notion Pictures to produce this regional television commercial campaign introducing Heluva Good’s new product line.

Agency: Garrity Communications


		Box Office \| Video Samples Corning Museum of Glass (“Go Fish”) For CMoG, we’ve produced a series of television commercials that have had a direct and positive impact on attendance at the Museum. This series of commercials helped brand the museum as family-friendly, which was remarkably successful in helping to drive attendance up. Notion Pictures provided production services including casting, directing, Super 16mm film shooting and editing. Agency: Smith Marketing Services, LLC Rockwell Museum of Western Art (“Where the West Comes to Life”) As with Corning Museum of Glass, we were hired to help create a commercial that would convey a sense of fun and excitement about the museum. Rather than portraying the museum as a place for passive interaction, our directive was to “bring the West to life.” We achieved this through casting a wonderfully expressive actor to portray a museum visitor, directing and shooting the commercial in such a way that helped to breathe life into inanimate objects, editing the commercial with sound effects and a western music track that resulted in a more dynamic impression of the museum and its contents. Agency: Smith Marketing Services, LLC New York State Fair (Television Commercials for 2004 State Fair) With our creative business partner, iMed Design, we co-produced a series of television commercials to promote the 2004 New York State Fair. The advertising agency had developed a “Planet Fair” theme for which we needed to create an appropriate “outer space” environment. We cast the on-camera and voice-over talent, rented a gymnastics center to give us enough room to fly the kids on a special aerial harness and edited the commercial with sound effects and music. iMed Design was responsible for designing and incorporating space-themed animation elements into the “Planet Fair” environment, bringing the production full circle. Agency: Latorra, Paul & McCann Raymour & Flanigan (Television Commercials: “Red Tag/United Nations, “Father Time”. . . and many others) Our client, Raymour & Flanigan Furniture, consistently brings us unique and challenging commercial assignments. For the “Red Tag/United Nations” commercials, we needed to translate the words “Red Tag Sale” into 12 different languages and find female on-camera talent to represent each of the 12 different nationalities. We also needed to outfit each of the talent in costumes evocative of their particular nationality. This commercial utilized client-provided background images and incorporated graphic treatments to create the illusion of worldwide locations. Creative business partner iMed Design provided all compositing and special effects while Notion Pictures provided all other post-production services. Community at Sunset Wood (“Skater”) We were asked to cast a feisty senior female and a stunt double to portray her as a skilled in-line skater. In addition to casting services, we provided production services including shooting, directing and all post-production. Unique to this commercial was the use of a 30’ jib arm which was used in the opening sequence for dramatic effect. Agency: Carpenter & Damsky CLIENT: FAXTON-ST. LUKE’S HEALTHCARE PROJECT: REHAB This is one of a series of commercials in a campaign which were shot in hi-definition and posted at Notion Pictures. Working closely with both the client and the advertising agency, the spots were designed to have a consistent look with all other Faxton-St. Luke’s materials. Agency: Romanelli Advertising and Design CLIENT: INNOVISION FILM AND VIDEO PROJECT: The Legend of 44 Notion Pictures provided post-production and design services for the opening of this documentary which featured Syracuse University football legends who wore the number 44. CLIENT: HELUVA GOOD PROJECT: How Good Is That? Television Commercial Campaign iMed Design partnered with Notion Pictures to produce this regional television commercial campaign introducing Heluva Good’s new product line. Agency: Garrity Communications